Case studies from 8+ years shaping Turo’s host experience.

As a Principal Product Designer, I helped define and scale host-centric systems — from pricing intelligence and quality frameworks to navigation and communication patterns.

Smartphone screen displaying a pricing settings page with options for automatic pricing, default price of $25, discounts, and custom prices. Navigation icons are at the bottom for Search, Trips, Messages, Host, and Profile.

Pricing and insights

Defining data-driven pricing systems that helped hosts earn more and build trust through transparency.

Growing adoption of automatic pricing

2018

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Mobile app screen showing booked price trends for cars in February 2022. It includes a comparison of weekend and weekday prices, with $70 for weekends and $60 for weekdays. A line graph below displays price changes from September to February. There's a note about possible pandemic-related price shifts in 2021.

Empowering hosts with indispensable pricing data

2021

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Mobile app interface showing a car rental schedule with images of various cars, pricing for each day, and sorting options. Tabs include 'Calendar,' 'Booked,' and 'History.' Dates range from July 2nd to July 6th. Bottom navigation shows options: Schedule, Inbox, Vehicles, Business, and More.

Optimizing pricing controls efficiency

Coming soon!

2022 - 2025

Growing activated supply

Designing scalable frameworks to activate new hosts — aligning incentives, education, and product guidance to drive supply growth.

Mobile app screen displaying a man standing in front of sports cars, promoting Turo, a car-sharing marketplace. Text advertises earning $720 a month, with a link to a calculator for potential earnings. Navigation bar at the bottom includes options for search, trips, messages, host, and more.

2019

Increasing pre-listing conversion

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Smartphone screen showing a travel app with an 'Advance notice' feature asking for lead time needed to prepare for a trip. Options include 3 hours, 6 hours, 1 day, and 2 days, with 2 days marked as recommended. A 'Continue' button is at the bottom.

2020

Guiding hosts to create attractive listings

Coming soon!

Illustration of a phone with call scheduling message on a phone screen, prompting to schedule a 15-minute call with a Turo listing specialist before a listing goes live. Includes a purple 'Schedule a call' button.

2021

Setting new hosts up for success

Coming soon!

Raising the bar on quality

Creating systems of accountability and reward that elevated host quality while balancing trust, fairness, and operational efficiency.

Mobile phone screen displaying a congratulatory message for becoming an All-Star Host with a purple ribbon icon featuring a star. Includes a link to learn more about the perks.

Creating host incentives for good behavior with the All-star host program

2019

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Mobile app screen showing host performance metrics, including a low 5-star rating warning and response and acceptance rates, for a car-sharing service.

Holding hosts accountable for poor performance

2019

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Mobile app screen showing a cleanliness survey with a star rating and checkboxes for issues like not disinfected, dirty interior, and unpleasant smell.

Collecting Better quality signals from guests

Coming soon!

2020

Mobile app screen showing a safety inspection notification. Inspection due date is August 31, 2021. Previous inspection was uploaded on June 18, 2020. Options include 'How it works,' 'Inspection checklist,' and 'Deals on certified mechanics,' each with a 'View' button beside them. A purple 'Add inspection' button is at the bottom.

Setting standards on vehicle safety

2021

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Mobile app dashboard displaying action items, trips, and vehicle status; includes notifications, messages, pending claims, and pickup/drop-off times.

Optimizing information architecture

Re-architecting host navigation to clarify mental models, improve task efficiency, and establish a scalable foundation for future features.

Vision work that inspired a focus on host efficiency

2019

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Mobile app screen showing a list of car trips at San Francisco International Airport, including details like car models, locations, times, and drivers.
Screenshot of a web interface for managing location and delivery settings, showing a list of locations with details such as address, delivery fee, discount, check-in method, vehicle application, and toggle switches for enabling or disabling each location.

Building host and guest mode MVP

Coming soon!

2021

2022

Defining the vision for large fleet owners

Coming soon!

Mobile screen displaying recent updates about Turo Go requiring photos at check-in and new co-hosting teams feature.

2024

Improving awareness of feature updates

Coming soon!

Smartphone screen displaying a business app's home page with sections for trips, tasks, claims, and business metrics, including a line graph and navigation menu at the bottom.

Designing the vision for host mode

Coming soon!

2025

Small projects, big impact

Focused experiments that unlocked measurable gains for hosts and product teams — proving that small, well-scoped design work can have outsized impact.

 
LorettaMay-Design-Turo-host-pricing-controls-final-3.jpg

Enabling the power of remote unlock through Turo go

Helping hosts better manage their vehicles and trips remotely.

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Encouraging hosts to adopt better availability settings

Unlocking our existing supply to meet our crazy summer demand.

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