Black silhouette of a person with a cane and a dog walking on a sidewalk over a cityscape background.

Hi, I’m Loretta

Design director leading strategy and teams to create clarity, alignment, and meaningful impact.

Leadership & stategy

I help teams navigate complexity with clarity — translating ambiguity into focused strategy, aligning partners across disciplines, and raising the bar for thoughtful, high-impact work.

Product work

Case studies exploring complex product systems — where strategic clarity, cross-functional alignment, and thoughtful design translated into measurable impact.

View case studies

Beyond product design

I create travel-inspired art books that blend my passion for photography, illustration, and storytelling.

  • A small coffee table book about what it feels like to be in Ireland.

    Dreaming in Emerald

    A visual ode to the quiet beauty of Ireland.

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  • Travel memoir photo book about Japan

    Echoes of Vermillion Dreams

    An AR-enhanced travel memoir of our time exploring Japan.

    Learn more