Case studies from 2 years at Babycenter
I helped Babycenter increase the value of the app by adding several tools as well as combine two apps into one.
Increasing LTV
How combining two of Babycenters standalone apps into one app increased the longevity of use for their users.
UX design | Visual design | Usability testing
Spot illustrations
How I helped Babycenter develop and add to their visual language for iconography and spot illustrations in the app.
2 projects | Visual design
Pregnancy and baby tools
I helped build and redesign various tools to help parents manage their pregnancy.
3 Projects | UX design | UI design | Prototyping
Coming soon!
Vision work
Dad feed & my period tracker
Helping Babycenter widen their user base through creating an app experience for women trying to conceive and fathers-to-be.
UX design | Visual design
Coming soon!
Improving the community experience
A large part of Babycenter’s value is creating a sense of community for each mom-to-be and helping her learn from other parents. I worked on a few projects that increased engagement in the community through adding milestones and building a better in-app touchpoint.
Two projects | UX design | Visual design
Coming soon!