Case studies from 6+ years at Turo
In my tenure, I have touched nearly every aspect of the product, but most of my time has been spent focusing on improving the host experience. Below are some of the themes
Optimizing the app navigation
Paving the way for a more intuitively organized app for hosts and guests.
UX design | Prototyping | User Research | Design strategy
Case study
Raising the bar on quality
How we improved overall 5-star ratings and reduced first time host cancellations by setting higher standards for host, listing, and vehicle quality.
4 projects | UX design | Visual design | Systems design | Art direction
Creating incentive for good behavior
Creating the All-star Host badge that acknowledges our best hosts and give them perks to incentivize providing great guest experiences.
Project one
Holding hosts accountable
Just as we provided the reward for good behavior, we needed to re-think how we warned and banned hosts who provided poor experiences for guests.
Project two
Giving hosts better guidance
Measuring host performance via more granular ratings and giving specific guidance on how to improve their guests trip experience.
Coming soon!
Project three
Setting standards on vehicle safety
Ensuring all the vehicles on Turo are maintained and safe for guests, leading to fewer low star ratings.
Project four
Growing activated supply
Optimizing the listing flow & host settings to set hosts up for success.
3 projects | UX design | Prototyping | User Research
Getting hosts excited to list
Increasing trust and pre-listing conversion in Turo with a revamped information.
Guidance to create attractive listings
Giving hosts guidance on how to set up their listing that is both attractive and reduces likelihood of first trip cancellation.
Coming soon!
Setting new hosts up for success
Using a 15 minute mandatory call with a listing specialist to ensure new hosts are committed and prepared to host on Turo.
Coming soon!
Pricing
Improving pricing controls and insights to allow hosts to price effectively and competitively while increasing pricing transparency for guests in the booking flow.
1 Project | UX design | Prototyping | User Research | Design Strategy
Case study
Growing adoption of automatic pricing
After conducting initial research, we gave hosts more control in order to increase adoption of Automatic Pricing.
Project one (2019)
Empowering hosts with indispensable pricing data
We gave hosts access to historical pricing data to help them better meet demand and increase trust in turo.
Project two (2022)
Project three (2023)
Optimizing pricing efficiency
Multi-car hosts spend hours a week changing and tweaking their prices. We set out to make this faster with a fleet calendar.
Coming soon!
Smaller projects
Turo go controls and onboarding
Helping hosts better manage their vehicles and trips remotely.
Encouraging better availability settings
Unlocking our existing supply to meet our crazy summer demand.
Mentoring and leadership
I held an offsite called Ladies Behind the Wheel to create a safe space for fellow women designers to share their experiences and connect.