Empowering hosts with indispensable pricing data

Synopsis

Hosts were setting prices by comparing their cars with what they saw in search, but the cars that show up in search are the ones that aren’t getting booked. So hosts copied prices that didn’t work. We gave them trend data from booked trips instead, so they could price to win.

Impact

• Shipped Turo’s first host analytics feature across iOS, Android, and web.

• Shifted pricing behavior. Post-launch analysis by our data team found that hosts who saw the insights were more likely to price their days more attractively and closer to our recommendations.

• Built trust through transparency. Showing the real booked cars behind each price trend gave account managers a new coaching tool. One host who had refused to lower his prices finally did once he could see the data.

• Laid the foundation for better pricing controls. We demonstrated that we ca

Details

Team: Host pricing and business management

Platforms: iOS/ Android/ Web

Role: Design lead on a cross-functional team (co-designed)

Timeline: 6 months (2021)

Skills: Stakeholder management, Scope alignment, Problem definition, UX/UI, evaluative research,