https://www.lorettamaydesign.com/articles daily 0.75 2020-04-27 https://www.lorettamaydesign.com/articles/backpacking-through-europe-4tjea monthly 0.5 2025-08-25 https://www.lorettamaydesign.com/articles/vegan-trends-amp-fried-chicken-en7s3 monthly 0.5 2025-08-25 https://www.lorettamaydesign.com/articles/music-affects-mood-kpx7t monthly 0.5 2025-08-25 https://www.lorettamaydesign.com/articles/blog-post-title-two-t7f56-7wcc6 monthly 0.5 2025-08-25 https://www.lorettamaydesign.com/resume daily 0.75 2020-05-18 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589161758660-24ZWGXUQY2YEXUT33DBS/LorettaMay-Design_graduation-hat-2011.jpg Resume https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589161775234-MR6JN0RYLX5PSL4KHPA2/LorettaMay-Design-makeup.jpg Resume https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1588439578614-HMI5J0AYUZ3E6RZ5OSDL/Turo-Logo.png Resume https://www.lorettamaydesign.com/casestudies daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1669264283430-99Z9Y09XNTD3CTX8H5MW/Multiple+Views.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/98252141-f76a-4072-bf80-df1cc1eda15e/BC-my-preg-today-2-square.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/a6ea6996-1f26-4412-954e-7dc2125b4f56/LorettaMay-design-coco-stickers-featured-transparent.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lorettamaydesign.com/about daily 0.75 2025-10-04 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg About https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/961d433c-529c-4836-bf40-d240eef8f1a3/Loretta-gem.png About - A bit about me… I’m a product designer, photographer, and illustrator out of the San Francisco, Bay area. I’ve spent most of my career as an in-house designer for various companies in the fashion, beauty, and tech spaces. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1590294456106-FOONF7DOLZLYJB8J4OGT/White.png About https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1590294471287-C35ZZQY0AMRCS1DQZ7KZ/lorettamay-design-resume-logo-asset-babycenter2.png About https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1590294492755-5FARS08BW7NJUFS2YCZL/lorettamay-design-resume-logo-asset-coco_3.png About https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1590298884181-RWXGY0U6DY39T8QHU4OA/lorettamay-design-resume-logo-asset-searsStyle_white.png About https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1590298903215-SSXBFZFWEW12M2J2AZ53/lorettamay-design-resume-charlotterusse-logo-white.png About https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1590298935122-46PE8H49IUZPKF3CFS37/lorettamay-design-resume-sephora-logo-1024x176.png About https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1590981768896-VAKVP66GP9STPR2S2JCR/Loretta-Widen-SFDW-2019.png About - SF Design week Here I am in 2019 speaking on a panel with other fellow designers and researchers at a Turo-hosted SF design week event. We shared our perspectives about working in a dual sided marketplace. Panelists: Pantelis Corovillas (Senior Director) - MC Nathan Mandreza (Brand designer) Ansaria Mohammad (Researcher) Loretta Widen (Lead Product Designer) Carlos Baez (Lead systems designer) https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1590987549230-RYREMUTJGNWB4MUE5HEQ/LBTW-2019.jpg About - Ladies Behind the Wheel Group In 2019, I co-founded a group at Turo with a fellow designer, Aekta Shah, dedicated to providing a supportive space for women employees. We called it Ladies Behind the Wheel The first meeting was an offsite with our small brand and product design team. Our goal was to initiate conversations and ask questions that help us create topics for further discussions. The event was so successful, we decided to open the group up to more women in the company and start a committee of event planning for this group. https://www.lorettamaydesign.com/new daily 0.75 2025-04-06 https://www.lorettamaydesign.com/turo-case-studies daily 0.75 2025-12-12 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/fa6f8fc5-6b6d-4314-8842-ebb99f4ffc08/Pricing.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/98891ba2-5ee3-4a03-a9fd-92883bfb0c96/insights-single.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/e5457364-8d55-4f95-933a-8fa40aab2e1e/Turo-fleet-calendar-1.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/0713bfdb-22a6-444c-9c8c-5e7fdff006e5/Pre-listing+flow+%281%29.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1e9f2333-1da2-49aa-8f0f-c4781a87edf4/Turo-advance-notice.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c50fecc0-fef3-4b22-947f-d64fa0fdcde0/LorettaMay-design-new-listing-coaching.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/05ab471f-77ce-4425-8896-d1629d51e77f/LorettaMay-design-All-star-host-featured.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/d9f7dda1-4a19-4f28-a4dc-0931f177242a/LorettaMay-design-host-warning-featured.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/b9993506-2359-44d0-82ba-dfe8dff7f6fe/Turo-advance-notice+%281%29.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/bea2eee0-f8cf-46ee-a778-f5abea8a1b36/safety-inspections-black-frame2.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/b6348e3b-e439-4a6c-aaa8-9b2c06d35e48/Hostmode-2019.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/3ae7332d-f171-432f-bb27-ea86fd9d19b7/Frame+38.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/80d7613f-20d4-4dbc-b0b6-5f2b4e44c8b3/L%26D.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/dcca05f0-2d85-4c3a-b0a0-deb0446677a1/recent-port.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/f3acfca6-a3a2-43a8-befb-b6a0c40decb8/home-v2-frame.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587353789250-4KY8LM4AF6N55LH45EHA/LorettaMay-Design-Turo-host-pricing-controls-final-3.jpg Turo Case Studies https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589783824121-IOE5LIU9XBGJRFNNYIQ5/Turo-animation.gif Turo Case Studies https://www.lorettamaydesign.com/dreaming-in-emerald-book daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611200630626-FXWV5SDOAK9HW59V6BO1/dreaming-in-emerald-book-laydown.png Dreaming in Emerald https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611205327343-9L65G5DRXE1IXNCZ8KOR/ireland-sm.png Dreaming in Emerald https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611206628266-3SB0XJQSUIRQS6D8169R/guinness-beer.png Dreaming in Emerald https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611206537116-EEPFJNB3821IFB00YKCE/Book-spreads-dublin-sm.jpg Dreaming in Emerald https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611209775229-53NUAH8AUD0EBVCU0PLP/Book-spreads-cliffs-sm2.jpg Dreaming in Emerald https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611209559418-9KX40FWCA63CT8XFZ42A/Book-spreads-belfast-musicians.jpg Dreaming in Emerald https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611206750300-IIOBLPGGP57V6UNCKCXK/Book-spreads-selkie-sm.jpg Dreaming in Emerald https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611204721476-KF6RYVO2VC5J9X7V5MKL/banshee-spread_sm.jpg Dreaming in Emerald https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611209528057-U901A0E26LJQBBK1IXGJ/Book-spreads-slieve-league.jpg Dreaming in Emerald https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611207093062-EJ98MS3BA1BUFZAVOVY8/Galway-illustration.jpg Dreaming in Emerald https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611207301640-JZ8AV6LV5NQ7AA8IEYKT/irish-stew_sm.jpg Dreaming in Emerald https://www.lorettamaydesign.com/babycenter-projects daily 0.75 2025-04-06 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/917a58f2-0a90-4834-afa5-4e675c61bc17/Lorettamay-design-Babycenter-my-pregnancy-and-baby-today-app-hero_sm2.jpg Babycenter Case studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589737102870-6ENHOE81WKWR6LT1EPBU/LorettaMay-Design-Babycenter-baby-milestone-tool-illustrations.jpg Babycenter Case studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lorettamaydesign.com/books daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611200630626-FXWV5SDOAK9HW59V6BO1/dreaming-in-emerald-book-laydown.png Books https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/d21231c6-22fd-4e7f-b093-dceaea5ae5d9/Echoes-of-vermillion-dreams-cover.jpg Books https://www.lorettamaydesign.com/home daily 1.0 2026-02-23 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1611200630626-FXWV5SDOAK9HW59V6BO1/dreaming-in-emerald-book-laydown.png Home https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/96699d01-a49a-411b-ad7b-b51975ce58fb/Echoes-book.png Home https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/961d433c-529c-4836-bf40-d240eef8f1a3/Loretta-gem.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/9146dca3-3cf5-44fd-83a3-684c5d06513d/lines.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/f3acfca6-a3a2-43a8-befb-b6a0c40decb8/home-v2-frame.png https://www.lorettamaydesign.com/photography daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/b0c865a2-afec-4cf0-8ded-89a59665e466/Japan-augmented-reality-book-yakitori-alley.webp Photography https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/946f072d-b147-449f-a74b-8dbd358e5290/Screen+Shot+2022-03-06+at+10.26.47+PM.png Photography - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c931e24e-12e0-4a23-bde4-d8c2aba63309/Screen+Shot+2022-03-06+at+10.07.07+PM.png Photography - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/9f4fed2a-e47b-40b4-9328-64ffb9024261/Screen+Shot+2022-03-06+at+10.27.28+PM.png Photography https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/cd7072de-df66-42bf-91e3-df667729732f/Screen+Shot+2022-03-06+at+11.14.09+PM.png Photography - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1427f51d-a9bb-41bc-8042-4bddf6c94355/Screen+Shot+2022-03-06+at+11.11.10+PM.png Photography https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/17b64b20-2aa6-4806-9fb1-113ca4614e59/Joshua-tree-black-and-white-whole-widen-world.jpeg Photography https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/545cbd4d-e4d3-4210-8f5a-abf42650fa70/Screen+Shot+2022-03-06+at+11.10.52+PM.png Photography https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1621526242020-GOMN2UI7Y8YJODPLQOXW/_Shinjuku-trigger.jpg Photography https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/549576e9-3051-4ef7-aed2-1724c87d35b1/copengen-street-shadows.webp Photography https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/3bda0133-0978-4134-9d55-d4eb9b0d8492/Osaka_puffer1.webp Photography https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/7434efe6-1055-4626-a155-372d4c13bc71/Spain-sm-035.webp Photography https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/a4a765b2-1e9c-4616-8f81-5bbb4d1a08e6/Screen+Shot+2022-03-06+at+11.19.35+PM.png Photography https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/49cbc15b-dd35-4cf2-b513-149ebbd22361/Screen+Shot+2022-03-06+at+11.18.53+PM.png Photography https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/623a9efa-03f9-41a0-b801-ad429abf77b1/Spain-sm-155.webp Photography https://www.lorettamaydesign.com/faqs-4 daily 0.75 2025-10-19 https://www.lorettamaydesign.com/product-design-portfolio daily 0.75 2025-10-13 https://www.lorettamaydesign.com/product-design-portfolio/turo-growing-supply monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1601141624641-DNVINNASMQ4ZNXOP214L/The+host+experience+Copy+9.png Portfolio - Case Study: Growing Supply at Turo https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1601141624821-1EIN7AMS6FO1QKWZG2K8/The+host+experience+Copy+10.png Portfolio - Case Study: Growing Supply at Turo https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1601141695815-YBZA2U2RXGR2NQ3Y67WJ/The+host+experience+Copy+11.png Portfolio - Case Study: Growing Supply at Turo https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1601173616581-LGVHIHZAO5ZJTEEJXJZA/LorettaMay-Design_Turo_Listing-flow-existing-1.png Portfolio - Case Study: Growing Supply at Turo Significant drop off before the host even entered the flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1601173642279-V84480ESLMLY7RZV1B5P/LorettaMay-Design_Turo_Listing-flow-existing-3.png Portfolio - Case Study: Growing Supply at Turo Later in the flow, details and photos both showed high drop off https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1601173699802-SP5X6RE4E8Z5618DAGS1/LorettaMay-Design_Turo_Listing-flow-existing-4.png Portfolio - Case Study: Growing Supply at Turo At the end of the flow, we discovered there was still significant cancellations and churn. We suspected our post-listing outro was ineffective. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1601177227918-OX9RF67LSY7FPBVQP4BS/Screen+Shot+2020-09-26+at+8.26.23+PM.png Portfolio - Case Study: Growing Supply at Turo Video recording of a host’s thoughts on car description https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/a91f097c-ec9d-448e-b163-85626d81b0e8/Loretta-May-Design-Turo-pre-listing-hero.png Portfolio - Case Study: Growing Supply at Turo https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/2fd443dd-877d-4138-a1c3-e0f9d1f66cdf/Listing-guidance.png Portfolio - Case Study: Growing Supply at Turo https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1f25fc5b-3dd8-44e2-9241-e93b41d08fdc/SALT.png Portfolio - Case Study: Growing Supply at Turo https://www.lorettamaydesign.com/product-design-portfolio/turo-verification monthly 0.5 2025-08-25 https://www.lorettamaydesign.com/product-design-portfolio/turo-pre-listing monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1601173616581-LGVHIHZAO5ZJTEEJXJZA/LorettaMay-Design_Turo_Listing-flow-existing-1.png Portfolio - 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Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/49c745cf-08dd-4df6-9f08-cf06a955dd4b/Pre-listing+wires+-+chapters.jpg Portfolio - Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c07f5904-a53d-46cd-9518-b314414278fd/Pre-listing+wires+-+crazy.jpg Portfolio - Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/918d56e7-cd50-4286-a267-29f6457bbe36/Option+B.jpg Portfolio - Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/407ef37f-0799-484b-a7c9-34b735ebb1a6/Option+A.jpg Portfolio - Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/b120f831-fc75-4cd8-9945-62a474507c77/Option+C.jpg Portfolio - Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/afeb0d3e-e6c5-427b-8fbf-62f9ad0fe0c7/Carculator-1.jpg Portfolio - Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/e712da6f-fcb1-48b4-b26c-3ed71622e7d4/Carculator-2.jpg Portfolio - Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/f20decb4-f5ac-4739-83da-887144b1c761/Carculator-3.jpg Portfolio - Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/5ebef8ce-d0fe-455b-9b8c-29cd7b566c1c/Prototype+1.jpg Portfolio - Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/f0c60ce4-e04b-4bce-a1ee-dccf323d4211/Prototype+2.jpg Portfolio - Pre-listing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/bca34706-bf19-4089-a91f-197babf6c220/Frame+37.png Portfolio - Pre-listing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/3ad69577-84ba-4324-b9ff-cb191151f406/Frame+34.png Portfolio - Pre-listing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/725a4f88-949f-4d51-8a72-6839afa80c01/Host+tab+-+pre-listing.jpg Portfolio - Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/e186c22e-93da-4130-a5b4-e5752dea7ec3/Frame+35.png Portfolio - Pre-listing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c1fad854-d573-42bc-852f-ab7cc043f27b/IMG_9905.jpg Portfolio - Pre-listing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/985ec113-cb52-4fb0-a3dc-c7ab3801d492/Frame+36.png Portfolio - Pre-listing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/ce4a2e3b-7a2d-44ce-8ebd-20523ed2bbb6/IMG_9966.jpg Portfolio - Pre-listing https://www.lorettamaydesign.com/product-design-portfolio/turo-growing-supply-gp37y-mk2e8 monthly 0.5 2025-08-25 https://www.lorettamaydesign.com/product-design-portfolio/babycenter monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1585975236045-Q54OWMJ8JRA03GNJZVR6/Lorettamay-design-Babycenter-my-pregnancy-and-baby-today-tools-test.png Portfolio - Babycenter https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1585975235872-L2LVSFG1GCR12TWP9L60/Lorettamay-design-Babycenter-my-pregnancy-and-baby-today-tools-organic.png Portfolio - Babycenter https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1585975235941-KB2B29CLIGU7YNINHVCH/Lorettamay-design-Babycenter-my-pregnancy-and-baby-today-iconography.png Portfolio - Babycenter https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/5cfe6287-19da-4927-a051-2619e9bd30ce/Babycenter-mom-photo.jpg https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c96138d9-53b1-46d2-a42b-b2ba42bc1cbe/Babycenter-my-pregnancy-today-before-redesign.png Portfolio - Babycenter https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/b335f293-88c9-43ad-8527-f3fec87bb3c4/Babycenter-my-baby-today-before-redesign.png Portfolio - Babycenter https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c5b6c601-ab24-447e-9b0e-c717b6062335/Babycenter-mom-feed.png Portfolio - 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Turo Host Pricing 2018 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586126135841-BR27QDGRPC2G77PW6KH7/LorettaMay-Design-Product-design-portfolio-Turo-pricing-wireframes-web.jpg Portfolio - Turo Host Pricing 2018 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587343565591-QDNID6Z3I5AE2QIZAXVD/LorettaMay-Design-Turo-host-pricing-controls-final-3.jpg Portfolio - Turo Host Pricing 2018 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587343747286-06UVL7AZPH3U74G7NFJB/Loretta-May-Design-Turo-host-pricing-before-and-after-1.jpg Portfolio - Turo Host Pricing 2018 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587343792481-MJKFOVGKIRX49C0CZPVB/Loretta-May-Design-Turo-host-pricing-before-and-after-2.jpg Portfolio - Turo Host Pricing 2018 The pricing page is re-organized to allow for a logical cascading effect happen when automatic pricing is toggled on or off. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587343860448-9JOS6P5KQWGIWX0C0Y68/Loretta-May-Design-Turo-host-pricing-before-and-after-3.jpg Portfolio - Turo Host Pricing 2018 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586127025835-S55SHH51AR2KZD3GMD6N/LMD-Turo-cars-with-AP+%281%29.png Portfolio - Turo Host Pricing 2018 Chart made End of 2018 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586128574427-QXIJIU0CJZS4N9FYBA6D/LorettaMay-Design-host-pricing-Turo-vision-1.png Portfolio - Turo Host Pricing 2018 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586128752041-GKUVJ5XB6JVRMPLNN8R2/LorettaMay-Design-host-pricing-Turo-vision-2.png Portfolio - Turo Host Pricing 2018 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586128845676-KSHEFWXOFPJJW5K98TCG/LorettaMayDesign-Turo-Pricing-vision-daily-price-range+%281%29.png Portfolio - Turo Host Pricing 2018 https://www.lorettamaydesign.com/product-design-portfolio/turo-go-controls-case-study monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587344693988-WKZHO9UCCWZQRJAS2U6Q/Host+and+guest+confused.jpg Portfolio - Turo Go Controls Source Open peeps https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586741132272-MESB9NCI1SD9TRTQT30X/Full+user+journey+-+V1-colored.jpg Portfolio - Turo Go Controls Tap image to view larger https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587345558654-P9C7MLDZPM0M813X0Z7S/LorettaMay-Design-Turo-Go-in-the-field-testing.jpg Portfolio - Turo Go Controls https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587349070772-GI2VOSURLJ73UD7FNVMB/LorettaMay-Design-Turo-go-dashboard-inspiration.jpg Portfolio - Turo Go Controls https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587349640341-UUBC9K1I1S7A9W4FOWAG/Turo-go-controls-IOS-Wireframes-1.jpg Portfolio - Turo Go Controls https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587349687848-IN9Z6H6K9YMG6J49OGQU/Turo-go-controls-IOS-Wireframes-2.jpg Portfolio - Turo Go Controls https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587349726811-AN5EK95AD2AF87IJXEN3/Turo-go-controls-IOS-Wireframes-3.jpg Portfolio - 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Turo Go Controls https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587845168797-7WD08JCKA4OEVQYKRMTB/LorettaMay-Design-Your-car_Turo-go-onboarding-inline-iterations.jpg Portfolio - Turo Go Controls https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587848938790-APO558O9ABEYHZ5NIMHD/LorettaMay-Design-Your-car_Turo-go-onboarding-sticky-bar-concept.jpg Portfolio - Turo Go Controls https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587848954579-NRS8G10H8MO0YDB2YJO0/LorettaMay-Design-Your-car_Turo-go-onboarding-sticky-bar-iterations.jpg Portfolio - Turo Go Controls https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587865032975-TTCJJL5SDR528QJJFIKI/LorettaMay-Design-Your-car_Turo-go-onboarding-check-list-concept.jpg Portfolio - Turo Go Controls https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587865067157-5M3647ILJSW3FQY4YFF7/LorettaMay-Design-Your-car_Turo-go-onboarding-checklist-iterations.jpg Portfolio - Turo Go Controls https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587870560466-ZXFZS2XTD0JVF20DGEHL/LorettaMay-Design-Turo-Go-Checklist-final.jpg Portfolio - Turo Go Controls https://www.lorettamaydesign.com/product-design-portfolio/turo-host-status monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586630225168-8V3PR99BANOXITT1O4NQ/Audit.png Portfolio - All-star Host https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586638483406-XECHAKHGXC3E5Z0MVEFP/Competitive-Analysus_perks.jpg Portfolio - All-star Host Looking at how perks and badges are displayed https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586639060942-OVB601E4LQQAJ6OYR7OL/Competitive+analysis+-+guest-facing.jpg Portfolio - All-star Host Guest-facing experience https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586639008427-B0Q4C7COR6KD6EH3Y6HC/Competitive+analysis+-+shapes.jpg Portfolio - All-star Host Badge shape https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586668471675-Y6GXY04I5SW6QNK97T3C/LorettaMay-Design-All-Star-Host-icons_v1.png Portfolio - All-star Host Credit Lulu Tang and Nathan Mandreza supported generating some of these concepts https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586669406638-72J8E722FLNZPKRB0HNY/Usability.png Portfolio - All-star Host https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589692149356-HK88WDGC753Y9XP5ZLC0/Ribbons+-+Design.png Portfolio - All-star Host https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1588468065560-K2Z25B36LE74E9J4URUA/All-star-host-badge.png Portfolio - All-star Host https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587945709759-ZYEU3WU85HLJL7Q6YB3W/LorettaMay-Design-All-Star-Host-guest-scope.jpg Portfolio - All-star Host We started thinking through web because web has landing pages we needed to account for. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589694753813-NADRMFA4KZEY86A5HIZ2/LorettaMay-Design-Turo-All-star-host-guest-audit.png Portfolio - All-star Host https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589695981240-0H60IK4MWJK2PF6BQYT0/Loretta-May-Design-turo-host-display-cleanup.jpg Portfolio - All-star Host https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1588468903515-AT54QV3X493YABGBHUPB/LorettaMay-Design_Turo-All-star-host-messaging-plan.png Portfolio - All-star Host https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589691169020-ANN7UHOLX7Y7NF2TG67L/LorettaMay-Design-Turo-All-star-host-history-states.png Portfolio - All-star Host https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589690216707-NVQDEM5RUZCHUXSRZBCQ/LorettaMay-Design-All-star-host-screens-states.png Portfolio - All-star Host https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589687848700-MXTFNP2S0KLWSZLX1PKH/LorettaMay-Design_turo-All-star-host_animation-featured.gif Portfolio - All-star Host https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589690588679-3IYMBOB8X1D96VMG7UJT/20140301_Trade-151_0124-copy.jpg Portfolio - All-star Host https://www.lorettamaydesign.com/product-design-portfolio/turo-host-guided-flow monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586187056713-EPAJWX18Y7KA5T6M1IT5/tip-ui-exploration-1-banner_v2-1024x657.png Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586187057150-ZWBCT42WI5XOZ9GWGH35/tip-ui-exploration-2-ASH-1024x657.png Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586584152572-4FRQBHL27QMNBXAR3BIU/LorettaMay-Design-Trip-preferences-guided-flow-final-mocks_white-bw.jpg Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586187057099-MC3BJ5HXQVEYI0QWD1NT/tip-ui-exploration-3-TGO-1024x657+%281%29.png Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586187056228-W02ALQRZAO8TAK1IHBRP/tip-ui-exploration-4-New-ideas_v2.png Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586185367646-NL3L2SDLJXIWXKE7XBIS/research_video_graphic.jpg Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586185592282-350WSCITJTULZAOQI69T/LorettaMay-Design_Turo_Trip-preferences_Constraints_2+%281%29.jpg Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586185859210-G4HFUF8HT7BZ6DANKJSH/LorettaMay-Design_Turo_Trip-preferences_Easy-Button+%281%29.png Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586185924393-EN21MUO1DQNBK2E08P2S/LorettaMay-Design_Turo_Trip-preferences_Checklist.png Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586186012453-1EDBEYRB6XL9RXZ1Q2CC/LorettaMay-Design_Turo_Trip-preferences_Guided-flow.png Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586186110991-JL2UG9V4L8EX0VQ946LJ/LorettaMay-Design_Turo_Trip-preferences_Your-Car-Dashboard.png Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586584834711-B4WDLWQVVSAWJMWVGMVY/LorettaMay-Design-Trip-preferences-guided-flow-wires.jpg Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586187391786-Q7TRR6I2G7WX6VAWUYNX/LorettaMay-Design_Turo_Trip-preferences_Prototype-options.png Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586187446596-NVPQRWMWLCDKPK2Y05O8/LorettaMay-Design_Turo_Trip-preferences_Prototype-findings-final-1024x788.png Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586233256212-0X4ZOO1V95RRU0AN67A4/NEW_tip-only-fade-to-pop_optimized.gif Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586233768149-4DL1E5UG355T640RY9XA/NEW_tip-only-pop_optimized.gif Portfolio - Trip preferences guided flow https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586232749458-G54WZQETMLD30CQN1BU4/Aro%2BHa_0428.jpg Portfolio - Trip preferences guided flow https://www.lorettamaydesign.com/product-design-portfolio/turo-vision-host-mode monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586399454378-54O9RENK3QW71AGIFT19/Lorettamay-design-Turo-host-mode-vision-process-7.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586484673535-YGD3FYOVYU92M8G2B078/Lorettamay-design-Turo-host-mode-vision-affinity-map-6-bw.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586399452929-PSQINZLHNZBQOPQUOB8M/Lorettamay-design-Turo-host-mode-vision-process-1.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586481728335-W6VNAD26UENAO4DJOSAT/Lorettamay-design-Turo-host-mode-vision-affinity-map-1-bw.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586399453768-9DBJQKZ1LHP7D1ZM56HZ/Lorettamay-design-Turo-host-mode-vision-process-2.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586481727927-X7KVP4OT6UQAJEPV3I1E/Lorettamay-design-Turo-host-mode-vision-affinity-map-2-bw.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586399453683-SP03PJOU4R7A3FNEWRSN/Lorettamay-design-Turo-host-mode-vision-process-3.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586481728427-SMME32YDZDB3SPWFOX8U/Lorettamay-design-Turo-host-mode-vision-affinity-map-3-bw.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586399453976-OWIPOY4VQC680TGVZIWA/Lorettamay-design-Turo-host-mode-vision-process-4.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586484674116-4A6EFSQ5B8Z3Q7V8T61E/Lorettamay-design-Turo-host-mode-vision-affinity-map-5-bw.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586399453861-LS6NN2UJQXSW094900LZ/Lorettamay-design-Turo-host-mode-vision-process-5.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586399453399-EI2V6X7YMG5CT4NUPGSC/Lorettamay-design-Turo-host-mode-vision-process-6.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586412018340-03X76E2YYE7P6PLXPW6X/Screen+Shot+2020-04-08+at+10.59.57+PM.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/b20d95a6-ceb8-43f0-9123-2ac159fbede4/phases.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c3463b7e-63f0-4faf-9e05-0a55c545d6e5/OLD+NAV.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/334eb911-19ac-4904-9fc1-c632837466c9/host-setting-ia.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/8901bc1e-b68e-4c22-ae3f-a5dcc17e57bc/trips-io.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/97613707-dfcd-416d-b7ce-7025814228d7/trips-pre.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/4584c686-b77a-4f83-99c4-adb87f646cb2/pre-host-mode-search.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/74179cfc-5f41-4888-8900-d9c769da5833/Screenshot+2024-07-19+at+9.59.51%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586401186728-A2JJLY9YHG8KGAS7STM4/Lorettamay-design-Turo-host-mode-vision-process-9.jpg Portfolio - Turo Vision work - Host & Guest Navigation Artifact from the card sorting research. Credit Ansaria Mohammed for spearheading this research https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586399216208-2XC94HBDYB1WGUVCV8TU/Lorettamay-design-Turo-host-mode-vision-process-stickies.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586404714433-QUP42I0W1Q8S0B25KULW/Screen+Shot+2020-04-08+at+8.57.13+PM.png Portfolio - Turo Vision work - Host & Guest Navigation A small snippet of the large competitive analysis doc we created https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586406917416-ZO21BRBAXKJQ9IVTJREJ/Screen+Shot+2020-04-08+at+9.32.13+PM.png Portfolio - Turo Vision work - Host & Guest Navigation Visual inspiration for Dashboards from various artists on Dribbble https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586399835698-CMQTXBZEWYCC0ERMJQQT/Lorettamay-design-Turo-host-mode-vision-process-8.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586402962898-KZHU67I7W0SUQO5QBYMM/nav-concept-1.png Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586403005363-F2NR5DV49JMG3VLHRD4O/nav-concept-2.png Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586403417985-WCG9B3E2NE4K5L5QND21/individual-brainstorms.jpg Portfolio - Turo Vision work - Host & Guest Navigation Michael lead a writing exercise and coded responses, Helen led a priorities matrix, and I lead a sticky brainstorm https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586412093582-USUFUI3VPPE4LF3FYZY0/Screen+Shot+2020-04-08+at+11.01.21+PM.png Portfolio - Turo Vision work - Host & Guest Navigation I explored multiple modules of “most recent” activity that could deep link the host deeper into the product. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586410380232-DLH4XLUWTSS4KEGJP75M/Lorettamay-design-Turo-host-mode-wires-r1-goals.jpg Portfolio - Turo Vision work - Host & Guest Navigation A simplified and truncated view of Day at a glance concept https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586410576250-J4PVXA4NUEPQNQSJLKXR/Lorettamay-design-Turo-host-mode-wires-r1-act-monitor-learn-A.jpg Portfolio - Turo Vision work - Host & Guest Navigation https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586412018340-03X76E2YYE7P6PLXPW6X/Screen+Shot+2020-04-08+at+10.59.57+PM.png Portfolio - Turo Vision work - Host & Guest Navigation https://www.lorettamaydesign.com/product-design-portfolio/coco-app-lil-monsters-sticker-pack monthly 0.5 2025-10-13 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586237876679-NMQS9YJNEZT7W683VZS0/Lorettamay-design-Coco-app-screens.png Portfolio - Coco lil' monsters sticker pack https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586237973564-GZDUK1HD6LQDTHKH4RQE/sketches.png Portfolio - Coco lil' monsters sticker pack https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586237709008-AH2Q79073AEFRI79DV5E/Lorettamay-design-Coco-app-stickers.jpg Portfolio - Coco lil' monsters sticker pack https://www.lorettamaydesign.com/product-design-portfolio/babycenter-app-spot-illustrations monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1585969194011-06BGGFTKGU42CNFIMDPT/Artboard.png Portfolio - Babycenter app spot illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589760756518-RLMMR7C57YJVX9KVSYDF/baby_bumpie-milestones.jpg Portfolio - Babycenter app spot illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589756874388-TYJEAI7AHFOQ161I5TSS/LorettaMay-Design-babycenter-fruit-large.jpg Portfolio - Babycenter app spot illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589737102870-6ENHOE81WKWR6LT1EPBU/LorettaMay-Design-Babycenter-baby-milestone-tool-illustrations.jpg Portfolio - Babycenter app spot illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589753858338-9DTKMV1MA5AIGWPN5J4W/LorettaMay-Design-Babycenter_milestone-stickers.jpg Portfolio - Babycenter app spot illustrations https://www.lorettamaydesign.com/product-design-portfolio/increasingtrustinturopricing monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589687848700-MXTFNP2S0KLWSZLX1PKH/LorettaMay-Design_turo-All-star-host_animation-featured.gif Portfolio - Case study: improving host quality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1635576637935-FMVB7P1DQPLXZ7I3B4IE/LorettaMay-design-host-warning.png Portfolio - Case study: improving host quality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/bea2eee0-f8cf-46ee-a778-f5abea8a1b36/safety-inspections-black-frame2.png Portfolio - Case study: improving host quality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lorettamaydesign.com/product-design-portfolio/turo-host-warning monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1635575444300-PRENWWUTR4IDNUF0OZDQ/Host-hub_performance.png Portfolio - Host warning https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1635575625912-M49IMSFK5ZEIFI42SKDH/LorettaMay-Design-Turo-All-star-host-states-plus-warning.png Portfolio - Host warning https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589697176569-PATPOXW3BG3XTW6ZWSO5/Host-warning-system.png Portfolio - Host warning https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589698571749-7AOIUKKV7NSLFCDTOZFA/LorettaMay-Design-Host-warning-explorations-1.png Portfolio - Host warning https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589698413991-B8Y9176543QNVZWC1XYE/LorettaMay-Design-Host-warning-explorations-2.png Portfolio - Host warning https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589698935563-VTGITQKG3CF3IQ1LU1OT/LorettaMay-Design-Host-warning-explorations-3.png Portfolio - Host warning https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589761667684-VYZUXDXRYC0RXF9KEAJW/LorettaMay-Design-Turo-All-star-host-warning.png Portfolio - Host warning https://www.lorettamaydesign.com/product-design-portfolio/turo-maintenance monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/4691ebb7-7271-4d1c-a078-357a025da267/Submit+inspection+-+Empty%402x+%282%29.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/0545ebea-7911-4e4c-9a4e-7ea72b566e66/Turo-submit-inspection-form-updated.png Portfolio - Vehicle Maintenance and Safety - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1b6e7863-791e-4157-9210-47d047ceeff7/Turo-maintenance-safety-high-level-flow-before-1.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/e9b6ddf3-eda7-4364-b943-34071d494588/Maintenance+and+safety+-+inherited+designs+2.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/289acd9c-c900-420a-998d-e13058e4855a/Turo-maintenance-high-level-flow.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/d65d261e-d2c7-4e4e-9b89-de97fb0f6e32/Screen+Shot+2022-01-22+at+10.15.23+AM.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/97ddb2b5-4e29-4648-9640-da46382dbf09/Maintenance+concept+1.png Portfolio - Vehicle Maintenance and Safety - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/4c6c06f1-1eb2-42f7-9ee7-2fb60d6e4c15/Maintenance+concept+2.png Portfolio - Vehicle Maintenance and Safety - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/dd3d4ba1-9d8f-416a-bf6a-efc1539faf11/Maintenance+concept+3.png Portfolio - Vehicle Maintenance and Safety - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/0b3b71f4-5f8f-4e4b-a763-36e4eda7eca6/Overdue+state.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/92ecaca4-b01e-4248-bb2f-ea0b3f32d557/Due+soon+state.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/399dccfb-f75b-4022-b391-a9eec6887e9b/Not+due.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/43ea0e3e-fa18-445b-a0d7-5cbc0c053bac/Safety-inspection-status-page-iterations.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c4a26415-2db5-4c11-89a2-f4a2834db729/Safety-inspections-existing-post-listing.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/795ff205-f1a9-46aa-b0af-ed26fdca57a1/Safety-inspections-new-post-listing.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/a014274c-85c1-4ab3-a953-2b6a9b8c512c/PDF+worflows-final.png Portfolio - Vehicle Maintenance and Safety https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/b86a9dcf-a498-4b90-b620-0a90d2366adb/Submitinspection.gif Portfolio - Vehicle Maintenance and Safety - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lorettamaydesign.com/product-design-portfolio/babycenter-projects monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1587255181077-8EWG9F2LZE8PCHT3PCVG/Babycenter-featured.jpg Portfolio - Case Study: Babycenter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1635576637935-FMVB7P1DQPLXZ7I3B4IE/LorettaMay-design-host-warning.png Portfolio - Case Study: Babycenter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1589737102870-6ENHOE81WKWR6LT1EPBU/LorettaMay-Design-Babycenter-baby-milestone-tool-illustrations.jpg Portfolio - Case Study: Babycenter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/bea2eee0-f8cf-46ee-a778-f5abea8a1b36/safety-inspections-black-frame2.png Portfolio - Case Study: Babycenter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lorettamaydesign.com/product-design-portfolio/turo-pricing-case-study monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/fa6f8fc5-6b6d-4314-8842-ebb99f4ffc08/Pricing.png Portfolio - Case Study: Pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lorettamaydesign.com/product-design-portfolio/turo-increasing-pricing-trust monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/4df056fd-70d8-44a9-ac64-8035b2205e25/Multiple+Views.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/4498cbcc-9918-4bcd-8088-51e7596573cc/AP-graph-lg.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c89d6861-a760-4ab4-90d9-bac902d9418f/Ap-price-range.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/11ed80a2-1549-40ac-99dc-ab543ecda0ba/manual-price.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/4c16992f-95e5-46bf-a814-fd4d4b9025b3/Hosts-use-search.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/0457b8d1-50b2-4b17-868b-c26273c02c03/pricing-existing.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c27425b2-c6c7-41a0-8112-0dac16510113/diagram-responsibilities.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/7fdc14bd-9b4d-4872-837d-8ddb969a3e6b/Screen+Shot+2022-05-16+at+11.28.22+PM.png Portfolio - Increasing trust in Turo pricing - Make it stand out Sample stickies from our workshop https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/98f25504-2b1c-4df5-bb69-12905e8d16ab/Transparency.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/dbfac310-fd16-44aa-80af-afd36c12c8cf/Accuracy.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/49ea7ebe-22f1-481f-b333-7765405e89e7/Consistency.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/35c3bfdc-0baa-45f5-a8ea-a86ccd8461db/Control.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/672d3ae6-7dae-454a-a9ea-38b48b57ee17/Personalization.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/89bc363f-d0f5-46f3-bf30-dd0fc7feb215/Market+clearing+rate+chart.jpg Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/a251b1cd-fb40-4fdc-a19c-63d56ccf5577/Chart-3.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/2992ac74-23fe-4257-be75-723b564e6558/Tableau+2.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/84704ecd-4ee2-4a6a-b8a0-cac2656b66b1/Chart+-+4.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1a21a671-155f-464b-a145-a756df419575/Tableau.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/6a6c1be1-6734-4ec4-bbff-476413ac3a11/Competitive-analysis_task-rabbit.png Portfolio - Increasing trust in Turo pricing - Make it stand out Taskrabbit uses gradients to indicate attractive pricing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/8196b918-273a-49f0-8f8c-746cf77ca52d/Competitive-analysis_stockX.png Portfolio - Increasing trust in Turo pricing - Make it stand out Stock X shows historical prices https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/6043245d-4750-4d3d-acdd-9d8d289b1824/Competitive-analysis_fleetsy.png Portfolio - Increasing trust in Turo pricing - Make it stand out Fleetsy bar graph https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/b2915251-23b8-41c9-a60b-68e29a38e325/Competitive-analysis_getaround.png Portfolio - Increasing trust in Turo pricing - Make it stand out Getaround shows weekly trends https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/97e70b0e-803c-49ee-a774-9cadc2059405/Competitive-analysis_Air-bnb-1.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/e52b5c25-c064-4e18-83af-146b0bf3b969/Frame+1.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/4364855e-4a62-4dc8-9fff-3db53a2f674e/frameworks.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1fbad9ef-726e-4310-b8ef-b4fadbbdeacf/specificity.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/0d6a763d-a5cf-4cda-92ca-b75d102b5924/chart-iterations-by-Qin.png Portfolio - Increasing trust in Turo pricing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/83772382-3551-449c-a223-286d8b1318b4/Qin-internal-employee-host-zoom-test.png Portfolio - Increasing trust in Turo pricing - Make it stand out Screenshot from our Turo employee host internal testing zoom call - we tested with 5 Turo employee hosts https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/92155d8c-dfd5-4b92-b1d5-fd83b82b78f6/Usability-test-UI-1.png Portfolio - Increasing trust in Turo pricing https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/e8b73330-1bab-4122-8bef-4a8f0c38fa65/Usability-test-UI-1-b.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/7043d7b0-03df-4adb-b967-af5de7d5bb50/Usability-test-UI-1-c.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/bab20ec2-a5b8-4146-bb47-629b8919e0ae/similar-cars.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/404efed2-6a9d-42ad-9714-dc7e5948b184/Tip-your-market.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/54221cc0-b7ab-4adf-a00d-9f5bdac1b6d4/Car-list-why.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/e47c83b5-5f3b-4636-85b0-8a92c42c6528/median-price-chart.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/50a99b27-1db8-4c6e-961d-c5ebb6d641ac/Explorations.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/658bb8bd-798f-4ad8-ae0a-d8c448c7d30c/Option+1+-+Day+view.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/58e4629e-237c-484e-946f-7daba90c847a/Option+two+-+separate+page.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/07b927f7-c813-4b6e-bf6f-880a51ca6835/Option+three+-+inline.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c0419bc0-4d90-419f-9461-0509526a0aba/Usability-test-location.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/68e6f6e1-60b9-413d-87a0-322b10c620f4/location+-+usability+-+testing.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/4e231bf0-3e01-47f1-99ba-5d16d25a1025/Pricing-insights-test-variant-a.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/10488238-2482-45b3-99e7-4096b2491940/insights-alone.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/505295f9-04d4-43ba-89ab-3d38789f0844/interpreting-the-chart.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/a9241be7-3cf3-4b09-be03-5eba644afdd8/Pricing-behavior-testing.png Portfolio - Increasing trust in Turo pricing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/7634c9b8-6555-4436-856f-b6afd7863940/Separate.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/81f1277a-81a2-46b5-852c-79f5afb33774/Dotted+line.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/3db82388-e002-4a9c-a40f-62df1c632735/Swapping.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/b8532ae6-8aca-4c86-812d-29cee44d589c/Group+1477.png https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/4f71de4d-ddab-48cf-93f6-67b49b00cd9e/Group+1478.png https://www.lorettamaydesign.com/product-design-portfolio/turo-host-category-ratings monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586484673535-YGD3FYOVYU92M8G2B078/Lorettamay-design-Turo-host-mode-vision-affinity-map-6-bw.jpg Portfolio - 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Host Category Ratings https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586402962898-KZHU67I7W0SUQO5QBYMM/nav-concept-1.png Portfolio - Host Category Ratings https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586403005363-F2NR5DV49JMG3VLHRD4O/nav-concept-2.png Portfolio - Host Category Ratings https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586403417985-WCG9B3E2NE4K5L5QND21/individual-brainstorms.jpg Portfolio - Host Category Ratings Michael lead a writing exercise and coded responses, Helen led a priorities matrix, and I lead a sticky brainstorm https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586412093582-USUFUI3VPPE4LF3FYZY0/Screen+Shot+2020-04-08+at+11.01.21+PM.png Portfolio - Host Category Ratings I explored multiple modules of “most recent” activity that could deep link the host deeper into the product. https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1586410380232-DLH4XLUWTSS4KEGJP75M/Lorettamay-design-Turo-host-mode-wires-r1-goals.jpg Portfolio - 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Japan book Illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/c0621de0-45aa-44d0-a6b5-f6fa35c22013/ramune.png Illustration - Japan book Illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1595692947173-SW5VM7U8A3G4LT3WU3BU/Bakezori-sm.jpg Illustration - Japan book Illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1595693665852-V01HLP2B1CI6OCNHG4X6/Otagi-dude.png Illustration - Japan book Illustrations Illustrated Moss-covered buddha statue from Otagi Nenbutsu-Ji in Kyoto © Loretta Widen Lorettamaydesign.com https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/0a525709-7629-4f68-80d5-d507d404c809/highball.jpg Illustration - Japan book Illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/bfbe9afa-2e79-4e35-9980-7bbdeca72ea9/fish-soysauce.jpg Illustration - Japan book Illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1595692345147-G9RLHWE46JFKAEWT0NWR/Takoyaki.png Illustration - Japan book Illustrations illustrated Takoyaki © Loretta Widen Lorettamaydesign.com https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/1595692963288-YHD59DXLAMEEGWSOBQOW/peach-drink_sm.png Illustration - Japan book Illustrations Illustrated Japanese peach alcoholic beverage in a can © Loretta Widen Lorettamaydesign.com https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/be3b5325-8139-4535-8713-19e7cf853e73/asahi.jpg Illustration - Japan book Illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/608915cc-1cf5-4fcf-8dd7-a2326204059b/daruma-on-blue.jpg Illustration - Japan book Illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/4f787c54-c1bf-499d-9971-b483a51b128a/drink-ito-en.jpg Illustration - Japan book Illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/d2d1986b-474c-4a62-873f-1a535db25386/Food_crunky.jpg Illustration - Japan book Illustrations https://images.squarespace-cdn.com/content/v1/5e83804992ec7778163264a4/f11912af-d22c-4639-a0b8-6d4e8ae706af/Food_ramen.jpg Illustration - 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